Azlan branding initiatives enhance unique value proposition to vendor and reseller partners

Munich, April 20th, 2009: Over the coming months, partners of Azlan will notice some positive changes in the branding and tools which we employ to help further define and enhance Azlan's unique value proposition of focused partner engagement driving new opportunities for partners in Azlan, while leveraging the financial strength and operational excellence of the Tech Data group.

 

A new logo emphasises the interlink of Azlan and Tech Data, combining the value add focus of Azlan with the stability, efficiency and strength provided by Tech Data.

Azlan comments that the use of the TD initials within the logo is consistent with all other branding within the group and by maintaining a lion's head watermark in close proximity to the logo and within all collateral, the visual identity ofthe Azlan lion, the passion and experience lives on

To quote Simon England, MD of Azlan Europe; "The new logo encapsulates the strengths and values that Azlan brings to the channel as part of Tech Data: partner focused innovation andpro-activity in creating new opportunities, whileproviding second to none service levels and rock solid financial reliability in challenging times."

A newly upgraded website (www.azlan.com) also captures this confidence, with a new and valuable platform for making key information available to partners, and the general market. At a time when most technology projects start life with research on the internet, we believe that making this type of web based investment can only support our partners to grow.

Throughout the year, the azlan.com site will be built up into a knowledge portal forthose resellers and end users, looking to better understand the commercial advantages of Enterprisetechnology solutions. This knowledge resource focus is a perfect compliment to the Tech Data InTouch sites which continue to provide partners with easy access to product, price and availability information.

For more information, please contact

Azlan Europe
Sean Kendrick,
Director Marketing & SMB
Azlan Europe
Mobile: +49 (0)175 7270 143
Email: sean.kendrick"@"azlan.com
Twitter: seankendrick