Azlan and Avaya sign EMEA distribution agreement
Munich, Germany -March 30th, 2009 - Azlan EMEA, Tech Data's enterprise networking and mid-range systems business, has signed a pan-European distribution agreement with Avaya, a leading provider of IP telephony, contact centre and unified communications solutions. The agreement will extend availability of Avaya solutions throughout the region and enable Avaya partners to take advantage of Azlan's high level pre-sales support and advanced logistics services.
Avaya is recognised as a leading player in the market for IP telephony and communications solutions, which is currently presenting resellers with a tremendous range of new opportunities and potential.
Steve Cant, European Business Development Director at Azlan Europe, believes that "end-user customers see Avaya technology as a strategic differentiator for their business". He goes on to say that "higher levels of end user demand, complexity of solutions and growth in the channel community are making more versatile and flexible distribution services essential". In line with recent announcements, Azlan looks set to continue its commitment of investing in value add services aimed at consistently and reliably delivering against the channels increasingly diverse needs.
Commenting on behalf of Avaya,Thomas Veit, Director EMEA Distribution, Avaya, states: "Azlan will provide Avaya partners with access to our full range of solutions and help extend Avaya's reach in the European market. With its strong reputation and presence right across the European region, Azlan is well-placed to support Avaya's EMEA business development and future growth plans."
"Azlan continues to provide the value add initiatives and relationship focus to support reseller partners to enter and accelerate opportunities within high growth advanced technologies such as unified communications" commented Simon England, VP Enterprise & MD Azlan Europe. "As one of the global leaders in business communications applications, systems and services, this agreement provides Azlan resellers with a major addition to the voice technology portfolio which they can offer to customers".
The agreement also underlines Avaya's commitment to the channel, says Veit. "Avaya has made a firm commitment to supporting the channel and we are working through distribution with a growing number of authorized resellers and integrators to address a wide range of customer requirements. To that end, it's critical that we provide our partners with access to our solutions in the most effective and cost-efficient manner and we believe Azlan will help Avaya to meet partner needs."
Azlan's operations in Germany, Austria and Switzerland will add the full Avaya range to their portfolio and begin marketing and selling the vendor's range of solutions - and providing support to Avaya partners - with immediate effect. Other Azlan European country operations will add the Avaya portfolio during 2009.
About Azlan
Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange enterprise server, storage and software solutions in Europe. We enable fast, cost-effective pan-European distribution of products and solutions for market leaders such as Cisco (NASDAQ: CSCO), IBM (NYSE: IBM), HP (NYSE: HP),VMware (NYSE: VMW) and Oracle (NasdaqGS: ORCL).
Azlan provides a variety of other value creating services including channel development, marketing and sales support, training and certification, and finance programs designed to assist vendor and reseller partners in developing their SME and mid market opportunities. Azlan continues to build on its 25 year history of excellence, now as part of Tech Data, which acquired Azlan in March 2003.
Tech Data generated $24.1 billion in net sales for its fiscal year ended January 31, 2009. Founded in 1974, Tech Data (NASDAQ:TECD) is a leading distributor of IT products, with more than 100,000 customers in over 100 countries.
Azlan Press contact:
Azlan Europe
Sean Kendrick,
Director Marketing & SMB
Azlan Europe
Mobile: +49 (0)175 7270 143
Email: sean.kendrick"@"azlan.com
Twitter: seankendrick
About Avaya
Avaya delivers Intelligent Communications solutions that help companies transform their businesses to achieve marketplace advantage. More than 1 million businesses worldwide, including more than 90 percent of the FORTUNE 500®, use Avaya solutions for IP Telephony, Unified Communications, Contact Centers and Communications Enabled Business Processes. Avaya Global Services provides comprehensive service and support for companies, small to large. For more information visit the Avaya Web site: http://www.avaya.co.uk. Avaya press contact: James Hafseth Avaya Media Relations +44 (0) 207 395 7044 james.hafseth@fleishmaneurope.com
