Azlan and TANDBERG Relationship Brings New Market Opportunities to Reseller Community
TANDBERG’s appointment of Azlan to open up high growth video conferencing opportunities to more VARs
Munich, Germany – 24th July 2009 – Azlan, the enterprise networking and mid-range systems business of Tech Data, has been appointed a European Channel Development Partner for TANDBERG, for its complete range of market-leading telepresence, high-definition video conferencing and mobile video solutions.
The agreement provides Azlan, and its extensive European network of resellers, the ability to meet the growing demand for enterprise-wide and B2B visual collaboration solutions that help customers reduce costs and optimize performance. For selected existing TANDBERG partners Azlan will provide specialist support, and in addition it will leverage TANDBERG’s enVision partner program to invest in recruitment, training and business development initiatives, to help guide new partners into the substantial opportunity within both the enterprise and SMB sectors.
Asked about how this news fits into Azlan’s technology portfolio, Simon England, Azlan’s European Managing Director states, “This agreement adds an important dimension to our current portfolio of solutions. TANDBERG is a leading player in this exciting market with an excellent range of solutions; from the boardroom right through to desk top solutions within a small business”.
England goes on to say, “Fuelled by demands to cut travel costs and improve communication within virtual teams, technologies such as video conferencing and telepresence are grabbing a lot of attention right now. This type of high growth product line presents resellers with tremendous potential to grow their revenue streams and their value-added business.”
TANDBERG is upbeat about this agreement and Azlan’s ability to expand its reach within European IT channels. “As organisations realise the rapid return on investment from video, we in turn must have a channel that is primed to serve the depth and scale of the market,” said Wayne Stephens, VP Channels EMEA, TANDBERG. “For TANDBERG, Azlan is perfectly placed to develop and prepare the channel. Together, we can meet the increasing demand for video at the desktop as part of a unified communications platform right through to the immersive telepresence suite.”
The market for video conferencing solutions is expected to have a compound average growth rate (CAGR) of 20 per cent per annum between 2007 and 2013, reaching a total value of $5.36 billion*1. In the first nine months of 2008, TANDBERG claimed 40 per cent of the end-point sector and 45 per cent of the infrastructure segment of the market with its comprehensive range of scalable, standards-based solutions. These range from easy-to-use high-definition personal video and room based systems to the ultimate immersive telepresence experience, supported by award winning network infrastructure.
The agreement with TANDBERG also enables Azlan to further advance its ambition of becoming the distribution partner of choice for advanced solutions in key growth areas of the market and is an excellent compliment to support Azlan’s success in driving Unified Communications into the channel. “Azlan is fully committed to driving long-term business development for its partners. We will continue to forge relationships that will enable us to support resellers as they expand their knowledge base and enter new markets where there is the same potential for accelerated growth that we see with TANDBERG.”, says England.
Initially, partners in Italy, Spain, Portugal and Sweden will be able to access TANDBERG products from Azlan. Availability will be extended to other countries throughout Europe later this year.
Notes:
* Source: Wainhouse Research, RMC Volume 2, 2008
About Azlan
Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange enterprise server, storage and software solutions in Europe. We enable fast, cost-effective pan-European distribution of products and solutions for market leaders such as Cisco (NASDAQ: CSCO), IBM (NYSE: IBM), HP (NYSE: HP), VMware (NYSE: VMW) and Oracle (NasdaqGS: ORCL). Azlan provides a variety of other value creating services including channel development, marketing and sales support, training and certification, and finance programs designed to assist vendor and reseller partners in developing their SME and mid market opportunities. www.azlan.com
Azlan continues to build on its 25 year history of excellence, now as part of Tech Data, which acquired Azlan in March 2003. Tech Data generated $24.1 billion in net sales for its fiscal year ended January 31, 2009.
Founded in 1974, Tech Data (NASDAQ:TECD) is a leading distributor of IT products, with more than 100,000 customers in over 100 countries.
www.techdata.com
About TANDBERG
TANDBERG is the leading global provider of telepresence, high-definition video conferencing and mobile video products and services with dual headquarters in New York and Norway. TANDBERG designs, develops and markets systems and software for video, voice and data. The company provides sales, support and value-added services in more than 90 countries worldwide. TANDBERG is publicly traded on the Oslo Stock Exchange under the ticker TAA.OL. Please visit www.tandberg.com for more information.
Press contact:
Azlan Europe
Sean Kendrick,
Director Marketing & SMB
Azlan Europe
Mobile: +49 (0)175 7270 143
Email: sean.kendrick"@"azlan.com
Twitter: seankendrick
