TD Azlan welcomes confirmation of Avaya’s acquisition of Nortel Enterprise Solutions
TD Azlan, Europe’s leading distributor of enterprise networking, server, storage and enterprise software solutions, has welcomed the confirmation that Avaya’s proposed acquisition of Nortel Enterprise Solutions can now go ahead as a positive move that will provide reassurance for value-added resellers and partners of both companies.
As a key European partner for both Nortel and Avaya, TD Azlan is well-placed to deliver continuity of product supply, service and support to the respective channel communities of both companies now that the merger has been given the formal go-ahead by the relevant authorities in North America and Europe.
Simon England, VP Enterprise Tech Data Europe, MD for Azlan EMEA, states: “We believe that the coming together of Avaya and Nortel Enterprise Solutions has great promise, especially for channel partners. For Avaya, this is clearly much more than just gaining access to an established end-user base. Nortel has had a long and successful history of working with channels and has very well-qualified partners that are able to position and architect solutions. Avaya has been making significant investments in its channels at all levels and has put a very strong partner management team and program in place.”
Steve Cant, European Business Development Director for TD Azlan EMEA, adds: “This is certainly positive news for customers and partners of both Nortel and Avaya who will continue to receive the support and see further on-going investment in key products lines. Avaya is firmly committed to the channel and we will continue working closely with them to ensure that they can support and retain their customers and to develop and drive joint business development in key areas of the market.”
TD Azlan has worked closely with both Avaya and Nortel to convert its experience, expertise and capabilities into valuable reseller engagement, activation and business development initiatives. It will be eager to translate the scale and focus advantages gained through this agreement to maximise benefits to Avaya and Nortel resellers.
The acquisition of Nortel Enterprise Solutions by Avaya will enable VARs who have made long-term investments and commitments in Nortel solutions to continue reaping the rewards, Cant notes. “Already highly active and proficient in leading technologies such as IP telephony and Unified Communications, Avaya is perfectly positioned to preserve and grow the relationships with resellers across Europe developed by Nortel over many years. Partners can fully expect the combined company to continue developing high-performance solutions that will enable them to compete effectively for new business in the enterprise convergence market.”
Avaya is acquiring an exciting product set and experienced workforce with huge potential. Azlan considers this acquisition as a bold and positive move, with potential to spark a new wave of optimism and innovation within the networking market.
Existing and new partners affected by the merger will benefit from TD Azlan’s commitment to helping customers develop their value business via continued investment in skills training and business development programs.
